Retail Business Analysis: Wal-Mart Marketing Tactics Why does a business need a marketing strategy? The basic answer is simple: to generate sales. However, the manner in which a business goes about developing its marketing strategy can differ significantly from one business to another. In order to understand what type of marketing strategy works best for a certain company, one must first understand the basics of each specific strategy along with viewing

Retail Business Analysis Burlington Coat Factory Corporate History and Summary Originally founded in 1972 by Monroe and Henrietta Milstein with only one coat/outerwear factory and store, Burlington Coat Factory Warehouse Corporation has grown into an extremely successful discount retail outlet chain. Although it began as a family-owned and -operated business, the company went public for a time, with the Milsteins retaining a majority of share holdings (BCF, 2011). Eventually, the company was purchased

Retail Business Analysis The retail establishment that I visited is a local chain of shops called Shopko. They sell a wide range of products including clothes, sports wear, toys, household items, electronics, greeting cards and candies. The section that I would like to concentrate is the clothes section for infants and toddlers. What is Generic Marketing Strategy and its implications for Shopko? Generic marketing strategies help an organization to gain competitive advantage in

Current Problem Diagnosis The problems within Marks and Spencer began in the 1990s, starting with financial difficulties, aggravated by fierce competition in the industry and consequently decreased sales and profits. Market analysts blamed the occurrence of the problems on a poor quality of the management. M&S was accused of not having paid enough attention to the changes affecting the market and as such, they had failed to adapt to the

India's cities, on the other hand, are often overcrowded, leading to separate issues within the city regarding high retail space and rent considerations. Economic Factors The economic outlook in India is extremely positive. The free market structure is gaining speed in India Recent governmental changes in 1991 have helped capitalize on a freer economic structure in the region by lessoning high tariff barriers for foreign companies looking to enter into the Indian

Strategy and SWOT Analysis Key Concepts in Business Strategy and SWOT Analysis Creating a competitive business advantage is a complex endeavor. Various techniques have been developed to guide the self-analysis process practiced by business enterprises. Traditional strategic planning engages a company in both internal and external analysis. In order to conduct a strategic analysis that makes niche or unique opportunities salient, it is necessary to have a robust view of the competitive